Religion in Brazil

Religion in Brazil


The dominant religion in Brazil historically seen was and is still Christianity, with Brazil being the largest Roman Catholic religion in the world. But the high cultural-diversity in the country has also got a strong impact on the religions that are practiced in the country. The meeting of the Roman Catholic Church with the religious traditions that have been brought to Brazil through African slaves and indigenous people, who were brought there by Portuguese colonizers in the past, formed of Brazil a richly spiritual society. However, thanks to the variety of different beliefs and their tolerance, Brazilians respect all kinds of religions and their values.
In the 2010 census 64.6% of the population declared themselves as Roman Catholic, 22.2% as Protestant, 8% as non religious, and 5.2% as followers of other religions (mostly Spiritists or Kardecists who follow the doctrines of Allan Kardec, Umbandists, Candomblers, Jehovah's Witnesses, Mormons, and minorities of Buddhists, Jews, Muslims, and other groups).
In the 21st century a rapid re-orientation took place, and the adherence-level of secularism, which means to have no religious affiliation and evangelical Protestantism has growth, up to 22% of the population.
The description of Brazilians living together as a “Big Family” is also reflected in their religious-life, the Brazilian constitution guarantees freedom of religion and strongly prohibits the establishment of any religion. As a consequence the government does not support or constrict any religion.
 
 
 



The different religious-orientations have got a strong influence on the lifestyle of Brazilians. In 1970, the religious profiles of rural and urban residents were very similar, but the differences have become more pronounced in the last years. We can observe that Brazilian Catholics tend to be older and live in rural areas, while Protestants and secularists tend to be younger, on average, than the population as a whole and prefer living in urban areas. As of 2010, for example, 10% of 15-to 29year-old Brazilians had no religious affiliation, compared with 4% of people who are 70 years and older.

 

Relationship between religion and business


It is very important to share an interest in the relationships between religion and business, to help deepen the understanding of the opportunities but also challenges that we have to consider doing business in a variety of cultures in today’s globalized world.
The information we got about Brazilian religion right now let us also learn a lot about business in Brazil:
Apparently a development from catholic to evangelical Protestantism, or secularism takes place in Brazil in the 21st century. We can assume that there is a connection between this development and the economic growth in Brazil during the last years. With economic and business becoming more and more important, people tend to be more “modern”; young people are living in the urban parts of Brazil for working in business. Today, Brazil’s cities are home to a much lower share of Catholics than the country’s rural areas. For example, less than half (46%) of the population of Rio de Janeiro, Brazil’s second-largest city and centre of business-decisions, is affiliated with the Catholic Church. 
Even if we can consider Brazil as a population that has today more distance to religion than some years ago, it is still a very important and influencing aspect for the country. The tenets of most religion are hard work, honesty, truthfulness, belief and determination, which influence people’s daily life and their action. And of course these tenets are necessary for growth and survival of any business. 
In addition, in Brazil it is important in Business to socialize with one’s colleagues and important conversation topics are obligatory culturalorientated such as soccer, arts or travel and the most important cultural events like “The Brazilian Carnival” have got a strong catholic influence.


Katharina Grewing

Sources:
http://en.wikipedia.org/wiki/Religion_in_Brazil
http://www.pewforum.org/2013/07/18/brazils-­‐changing-­‐religious-­‐landscape/


Photo credits:

http://www.pewforum.org/2013/07/18/brazils-changing-religious-landscape/


Social

The Brazilian culture, a reflection of the social Melting pot

Culture is one of the first things that people think of when we speak about Brazil. In fact, the Brazilian culture is really diverse and varied. This multiculturalism comes from three centuries of colonization by the Portugal, and the immigration of Italian, German, Japanese and Arabs in the late 19 th and 20th centuries. Despite of this heterogeneity, tolerance and assimilation are at the basis of the Brazilian culture. Cultural events in Brazil, like the Brazilian Carnival, reflect this tolerance and the Brazilian Melting pot, where different cultures become homogeneous.


The Brazilian Carnival, symbol of the Brazilian Melting pot
http://en.wikipedia.org/wiki/File:Samba_school_parades_2004.jpg
The Portuguese culture remains at the basis of the Brazilian culture. For example, while many regional languages like German and Italian are spoken in Brazil, Portuguese is the official language of Brazil.

One can find marks of this Portuguese inheritance through the culture; the Hofstede indicators show that even today the Brazilian culture has many similarities with the Portuguese culture, regarding to the Power Distance (69/63) and Individualism (38/27) scores especially. Concerning Masculinity (49/31), Uncertainty Avoidance (76/99) and Pragmatism (44/28), the figures aren’t exactly the same, but remain globally similar.

This cultural inheritance is present in many domains, including architecture. The Neo-Manueline was for example a popular architectural style developed by the Portugal in the 19th century that we can find in many Brazilian monuments, like the Real Gabinete Portuguez de Leitura, in Rio de Janeiro:

http://en.wikipedia.org/wiki/File:RealGabinetePortuguesLeitura.jpg
The influence of Portugal is also present through the organization of cities, with churches and market stalls in central places.

In Brazil, multiculturalism is a synonym of tolerance. Even if the Portuguese influence is predominant, all other cultures are accepted and respected in Brazil.

Tips for a Foreigner in Brazil

Integration is a very important word in the Brazilian culture. Racism is severely punished. Foreigner must also show respect in front of the indigenous inheritance of Brazil.

Spanish isn’t spoken in Brazil. Brazilian don’t want to be assimilated with countries like Mexico and Cuba, where cultures are different.

Brazilians like when the foreigners know and understand their culture and history. For example, Brazilians dislike when people think that Rio de Janeiro is the capital of Brazil, instead of Brasilia.

Celebrations and Carnivals

The Brazilian Carnivals are really known around the world. Multiculturalism can be considered as the ground of these events, where many cultures are mixed.

During Carnivals, people share their joy with others because, despite of their cultural differences, people participate to the same events. This situation shows that Brazil isn’t an individualistic country (only 38% according on the Hofstede Individuality scale).We can also notice that Brazil has a high level of Indulgence (59% according to the Hofstede institute). This means that people have a tendency towards positive attitudes, they want to have fun. It explains that the Brazilian culture is often associated with optimism, laugh and happiness.

http://lisistone.centerblog.net/m/rub-1j-carnaval-de-rio-.html?ii=1


Carnival takes place in Brazil from the Friday to the Tuesday before Ash Wednesday. The Brazilian Carnival is present in many places in Brazil, but is particularly important in Rio, Olinda and Salvador.

Even if February is the most active season for festivities, other events take place in Brazil during the year. Some of them are related to religion, like the Lavagem do Bonfim in Salvador. During this syncretic celebration, which takes place in the beginning of January, the steps of the church of Bonfrim are washed. After this, a night is dedicated to music and dance.


http://gobrazil.about.com/od/festivalsevents/ss/Washing-of-Bonfim.htm
Music is also a part of the Brazilian culture, and is very present during celebrations. The Music of Brazil is a reflection of the Brazilian Culture in general, because many various regional styles are present. The Brazilian Music has also been influenced by the European and African Music, but Brazil has developed its proper styles, like Bossa Nova and Samba. Samba is particularly known around the world, because this music genre is associated to the Brazilian Carnival.



Visual arts are also part of the Brazilian culture. Cinema is too a tradition in Brazil: the Brazilian Film Festival takes place each year, and presents the last Brazilian movies.

Tips for a foreigner in Brazil
Keep in mind that Carnival isn’t every day in Brazil. There are many festive events around the year, but there is no daily spectacle!

Religion as a business

After having analysed the influence of religion to business let’s take a look at:

Religion as a business

The strong importance of religion brings to Brazil a lot of important values and even a feeling of security to the population, who have to face insecurity and corruption. But there are not only positive attributes that can be considered with the religious liberty in the country. The lack of governmental control concerning religion and the liberty of creation of religions brings to the country advantages but also disadvantages. On the one hand, people can act out their religion without being discriminated, but on the other hand some Brazilians establish their own churches/religions to make profit. To these people religion in Brazil appears to be more as a business than a temple of faith. Some institutions try to exploit the numbers of raised money and the increasing membership for religion. “With such large amount of money surrounding Brazilian churches, these institutions seem to work as companies, and religion seemsto act as a business.”


How do Religions make Money?


In Brazil members of religions are asked to pay the tithe, which means that they can voluntary pay or give a tenth part of their income for the support of the church. In 2011 the Universal Church of God's Grace in São Paulo introduced the possibility to contribute their monthly amount by automated bank draft. The members can also contribute with other types of donations, like food and clothes, but money is the most usual one.

The sale of religious articles such as rosaries, medals of saints or status also brings money to the churches. They a financial advantage of the faithful people, who believe that the goods are sacred, even if that is not all the time the case, and bring luck and health to them. A lot of people in Brazil carry in their wallets a photo of a saint with the purpose of always being protected by it.Obviously religion has become a sort of market in Brazil raising a large amount of money.


The non-governmental intervention in religion leads to the fact that political parties and syndicates, the temples, churches and any other type of religious centres are not included in federal government taxation system. Even though this type of places do not have to pay any federal taxes, they force people to pay for some services provided. In the case of weddings and baptisms that happen inside the churches or temples these places must be paid to the religious institution for being used. However, to guaranty a minimum of control, the institutions must declare every year the quantity and the origin of their income to the Federal Revenue. This sort of declaration is named DIPJ.

Another Brazilian way to generate income with religion is the religious tourism, basically most of this tourism takes place at religious dates. Places such as Aparecida, in São Paulo, Belém do Pará and Nova Trento, in Santa Catarina, are famous destinations chosen by Brazilian religious to pilgrimage. To benefit from these special dates, which bring a mass of tourists to the country, prices for hotels, museums visitations and other events increase significantly. Due to the fact that Brazil is a catholic country, the religious tourism has got a huge development space in Brazilian territory and seems to be a “market” with future.



Katharina Grewing

Sources:
http://thebrazilbusiness.com/article/religion-­‐as-­‐a-­‐business-­‐in-­‐brazil)
http://connection.ebscohost.com/c/articles/71275264/heaven-­‐credit-­‐church-­‐brazil-­offers-­‐credit-­‐card-­‐tithe-­‐by-­‐automated-­‐bank-­‐draft
http://thebrazilbusiness.com/article/religion-­‐as-­‐a-­‐business-­‐in-­‐brazil)

Photo credits :
1.  http://brightsblog.files.wordpress.com/2013/10/kirchen-geld-kreuz-tilly.jpg
2.  http://ecx.images-amazon.com/images/I/51plgObAqVL._SX300_.jpg
3. http://upload.wikimedia.org/wikipedia/commons/thumb/d/d2/Santuario_nacional.jpg/220px -­‐Santuario_nacional.jpg        



Business Do's and Don'ts

Politics

Brazilian Sub-Cultures

Brazil's large population of around 190 million people combined with a strong history of migration make it a stand-out example of cultural diversity. According to Ribeiro [1997] we can divide the Brazilian into 5 sub-cultures. First there are the "crioula" from the northeast region of the country, descendants of African slaves they were brought there by Portuguese colonizers and forced to work. The second group is the "cabloca", situated in the north of the country close to the rain forest, the inhabitants are natives and non-voluntary immigrants. Both groups are based on a system where group norms and group loyalty are untouchable values and of the upmost priority. According to Torres and Dessed [2002] these regions have the tendency to be a vertical-collectivist cultural group, where inequality is preferred to equality.

Ribeireo [1997] analyzed the third and fourth sub-cultures, the "caipira" and "gaúcha", both originating in the south and south east region of Brazil. Caipira was mostly a group who worked on coffee farms in the 18th century and over time have became more and more industrialized. The gaúcha worked in harvest and production of sugar cane. These two groups show a vertical-individualist cultural pattern. The fact that most are descendent of the large European immigration in the 17th and 18th century shows some European cultural characteristics.

The fifth sub-culture, who originated in the North-East, from the savannas of the central Brazil are the "sertaneja". While the administrative capital was displaced from Rio de Janeiro to Brasília in the 60’s (Brasília was a lifeless area before) it became a city with inhabitants who are seeking autonomy and accept social status differences. Furthermore there are still some small groups in rural sections who show verticals-collectivism patterns.

The current Brazilian government

To better understand Brazils politics, there will be firstly an introduction to the construction of the political system. Secondly, we will focus on the current actors.



Concerning Brazils political construction, there are 27 federal units leaded by a governor, elected in the respective unit. The President is not only the head of state but also the head of government and of a multi-party system and exerces, with advices from a cabinet, the executive power. The legislative power is held by the National Congress, whereas the judicial power is exercised by the different courts depending the federal level. These levels are also important for administrative organization and is composed of three stages: the federal government, the federal district and the municipalities.











In 2002, Luiz Inácio Lula da Silva, who was beat by Cardoso for the president election, was elected president thanks to the unpopularity of Cardoso because of economic inequality. Even if he wasinvolved in some big corruption scandals he regained his popularity in 2006. In 2010 Dilma Rousseff, his handpicked successor, was elected to be the new president of Brazil and beat the candidate of theBrazilian Social Democratic Party, José Serra Member of the Workers’ Party and fighting against the military dictatorship, she is the first woman to hold the office as president, which is always four year commitment.





Regarding the global position of Brazil in politics, Brazil is a member of the most important international groupings, more precisely the G20 but also the G7, the BRICS that note a rapid economic growth, the IBSA (India, Brazil, South Africa), the BASIC (Brazil, South Africa, India, China) that discuss about environmental themes and finally also the G4, which means a permanent membership in the UN Security Council. Besides, it Brazil also represents one of the countries of the Mercosur, which is a grouping that has an economic and political agreement that can be compared to the ASEAN or the European Union.

Camille J.

Sources:
http://www.brazil-factoid.com/an-insight-into-the-politics-of-brazil.html
http://www.brazil.org.nz/page/political-institutions.aspx
http://en.wikipedia.org/wiki/Politics_of_Brazil
http://www.dfat.gov.au/geo/brazil/brazil_brief.html
http://www.photius.com/countries/brazil/government/
brazil_government_structure_of_governm~236.html

http://www.dfat.gov.au/geo/brazil/brazil_brief.html


Photo credits:
1. http://www.sdrcs.com.br/ing/fotos/mapa_do_brasil.jpg
2. http://www.correiodeuberlandia.com.br/cidade-e-regiao/dilma-rousseff-tem-73-de-aprovacao/

“O País do Futebol”

Football is probably the best discussion topic, especially for men, in Brazil. It is by far the most popular sport in Brazil and every Brazilian can tell you how and where he lived the 5-times that the Seleção won the FIFA Worldcup (1958, 1962, 1970, 1994 and 2002).After Brazil fell to an all-time low position of 22nd place in the FIFA Nations Ranking in 2012 they are looking stronger now (currently 9th place) a couple month before theWorldcup 2014 will come to the country. Even if there are controversial discussion in Brazilian society about the Worldcup taking place and the money being spent on new sports infrastructure, most of the Brazilians are looking forward to the event and hope for the long awaited triumph after 2002 in South Korea.



However next to the national team also the Campeonato Brasileiro Série A, the national league where clubs from Brazilian cities play the whole year for the championship, is intensively followed by many Brazilians. The most successful and popular clubs are located in Rio de Janeiro (Botafogo, Flamengo, Fluminese, Vasco da Gama) and Sao Paolo (Corinthians, Portuguesa,SaoPaolo).


However next to the national team also the Campeonato Brasileiro Série A, the national league where clubs from Brazilian cities play the whole year for the championship, is intensively followed by many Brazilians. The most successful and popular clubs are located in Rio de Janeiro (Botafogo, Flamengo, Fluminese, Vasco da Gama) and Sao Paolo (Corinthians, Portuguesa,SaoPaolo).Besides the club Vasco da Gama all of the clubs from Rio de Janeiro play in one of the most famous Estádio do Maracanã in Rio. Constadiums  of  the  world-  thestructed in 1950 the stadium has long time been the biggest stadium of the world with a capacity of 200.000 places. After a complete renovation for the World Cup 2014 and the Olympic Games in 2016 the number of places was reduced to 73.531.

The winner of the last edition of the Brazilian Football League in 2013 was the  “Cruzeiro Esporte Clube”. Thanks to this win in the League Cruzeiro was able to qualify for the “Copa Libertadores” which is a competition that regroups 38 teams located in South America. It is basically the equivalent to the European Champions League and a very important competition for South American football. There are long rivalries between clubs from Argentina and Brazil and during the last for year the Brazilian clubs dominated the tournament.

Business in Brazil



The perfect intercultural negotiation


One of the most difficult things in international business is probably the intercultural negotiation. There are a lot of different aspects to which attention has to be paid to in order to respect and adapt to an unknown culture. This requires an extensive preparation and analysis of the typical business-behaviour in another country. The following report will show how a perfect negotiation from an intercultural point of view could look like in Brazil.

The business Situation: A CEO of a multi-national company located in Germany and his team are in Sao Paolo for a negociation with a Brazilian company that could be a potential partner for future projects in Brazil.

After arriving at the “Aeroporto Internacional de São Paulo/Guarulhost” which is the largest of Sao Paolos two airports and is located around 30 km in the north of the city the group of professionals take a taxi to their hotel-The Grand Hyatt Sao Paolo. The best option to get to the city center is to take one of the blue-and-white Guarucoop radio taxis from the airport that offer a fix price to go downtown (approximately 110-140 BRL = 34-44 €). The choice of the famous Grand Hyatt has a simple reason. Staying at a first-class hotel is important in order to maintain a good appearance. This is very important to Brazilians, who are still dividing people after a certain class system (for more information: take a look at our section about Social Life in Brazil). Once arrived at the hotel the negotiation team gets ready for the business meeting that is set up for 10.00 a.m. at the office space of the potential Brazilian partner. First step is to dress appropriately for a business meeting in Brazil. For women it is accepted to dress sexy in any situation. In Europe and the USA it is normal for women to dress formal during the negotiations, however in Brazil it is possible to wear something more informal. For men the choice is not as complicated. A conservative dark suite (3-pieces), a shirt and a tie are appreciated. Both gender should also pays attention to their shoes a which shoud be polished and well kept.

After the short stay at the Hyatt and the pickup of a local lawyer who is fluent in English and Portuguese, the CEO and his team arrive on time at the office of the Brazilian company. The local lawyer will facilitate the negotiation process and help to clarify details. If needed also a local accountant should be considered. Once arrived they wait 20 minutes until the Brazilian negotiation team shows up. As they prepared the intercultural negotiation the German group knows that this is quite common in Brazil and they have used the waiting time to do some important phone calls.

It is important for European business professionals to adapt to the meeting procedure of Brazilian culture. Taking enough time to great the whole negotiation team of the other party shows the respect for the whole group. First, both groups are shaking hands while maintaining steady eye contact and then exchange their business cards with everyone who will assist to the meeting. If the women of the German side want to shake hand as well they should extend their arm first to clarify the situation and to make sure that there will be no awkward misunderstanding. A small detail that the German team has used here is to translate the back of the business card into Portuguese. Even if most professionals speak a very good English there might still be some who have problems with it and it will be easier for the secretary to handle contacts.

The negotiation atmosphere is usually very casual and not too formal. It has to be clear that there is the possibility that there are no any concrete results after the first round of negotiation. The German group has studied the habits and knows that Brazil is a collective society and that the building of a personal relationship is a must before doing business. For Brazilians the individual they deal with is more important than the company that stands behind. Also the perception of time is different in Brazil. The first hours are therefore often used to get to know each other and to talk about something different then business. A key to success is to play the game and to let the Brazilian negotiation team start to talk business whenever they are ready to do so. After having engaged into negotiation it is crucial for success to be very patient. Brazilians will take a long time to discuss every little detail. They will only grudgingly make concessions so it is important to stay persistent and maintain a stable position. A common mistake is made by a lot of companies. Changing the negotiation team during a stay in Brazil should be avoided. It risks that the whole process starts over at the beginning because new confidence must first be established. As said Brazil is a collective society where the group counts more than an individual. This is why criticism has to be used extremely careful. If one member the Brazilian group loses face it is the whole group that is concerned and it affects everybody. Trying to avoid situations with conflict potential is necessary. There are several other aspects that are common in Brazilian business culture. For example being interrupted while speaking is normal and also that every group member adds his or her opinion at any time. This is not a sign of disrespect, how many European professionals might believe. For Brazilians it is a sign that they are listening to the presentation, that they are interested in what is said and that they think about it and comment on it. As a consequence there will be no strict protocol that will be followed.

Last but not least body language and signs have different meanings in other cultures. Also in Brazil there are several differences that can be identified. For example the American or German sign for O.K. is considered as rude and vulgar. Instead the “thumbs up” is used to express approval. Another sign that is uncommon in Europe is the wiping of the hands. This means: “It does not matter”. Also there should not be seen as shocking if there is physical contact during conversations. Touching shoulders arms or elbows can be part of the Brazilian way of communication, even if it is unusual on a first business-meeting. Finally Brazilians stand extremely close to each other while communicating. There is no reason to be afraid or to step back. Different cultures means different traditions and comfort zones.

Being informed about the local dinner-etiquette is also very important because in Brazil eating or drinking will surely be part of a typical day of negotiation. If meeting somewhere for dinner it is common to come at least 20-30 minutes late or to be prepared to wait a bit. Once again talking business during a meal is not appreciated, unless the other party does start with it. More appropriate conversation topics are for example soccer (football), family and the nice beaches or regions in Brazil. Topics that should be avoided are politics, poverty and religion. Brazilians do also wash hands before every meal and rarely touch food with them. Using fork and knife for everything even for example for fruits is normal. To call up a waiter it is enough to hold up the index finger and say “garcon”.

Before visiting Brazil there is a typical saying that best summarizes what has been explained in the text before: “For friends everything. For enemies the law.”


Sources

(http://www.ediplomat.com/np/cultural_etiquette/ce_br.htm) (http://www.kwintessential.co.uk/resources/global-etiquette/brazil-country-profile.html)
(http://www.businessinsurrey.com/storage/international/Doing%20Business%20in%20Brazil-Overview.pdf)
http://www.frommers.com/destinations/brazil/707706
http://www.cyborlink.com/besite/brazil.htm
https://www.youtube.com/watch?v=vMqvOgh9GBE

Brazils political history - a long way to democracy

Due to the fact that Brazil became one of the first major plantation colony in 1500 because of it’s tropical crop, sugar, that was highly demanded in Europe, and its dependance from Portugal and then from other countries like France, the Netherlands and England, barriers to democracy were established early. The feudal system and also the slavery (during the 17th century 7000 slaves a year were „imported“ from Africa“ who, at the end ofthe century, represented about half of Brazils population) hindered Brazil building a political system based on equality.



By reason of this long period of colonization the first Empire of Brazil, proclaimed by Prince Pedro de Alcantara in 1822, was „simply“ a monarchy. But it was in 1889 that the first republic was declared, to be specific, by Marshal Deodoro da Fonseca. Nevertheless the power was concentrated in the hands of the powerful landowners. The Estado Novo (1930-1945) regime and the populist years, the first democracy in Brazil, followed.  But the latter was, due to the tensions between populist and politicians, the basis for the military dictatorship (1964-1985).   During this period Brazil was governed by the pro-government National Renewal Alliance Party (ARENA) and the opposition Brazilian Democratic Movement (MDB).




After this dictatorship, the military lost the support of the elites, the New Republic was created but lead to economic recession, external debt and inflation. Then, from 1990-1992, Collor was the president, but resigned because of an enormous corruption scandal and the following demonstrations against him. The subsequent governments were the Itamar Government (1992-1994), which launched an important and successful planagainst economic recession and inflation, and the Fernando Government, marked of the privatizationof public services and state-owned companies and finally the modernization of the whole brazilian industry.


Fernando Henrique Cardoso
Camille J.

Sources:
http://en.wikipedia.org/wiki/Politics_of_Brazil
http://news.bbc.co.uk/2/hi/americas/1231075.stm
http://www.sjsu.edu/faculty/watkins/brazil0.htm
http://history-world.org/Latin%20America,%20Plantation%20Colony.htm


Picture credits:
1. http://technbiz.blogspot.fr/2010/11/brazil-historically-speaking.htm
2. http://americasouthandnorth.wordpress.com/2012/04/01/on-this-date-in-latin-americaapril-1-1964-brazils-military-dictatorship-begins/
3. http://veja.abril.com.br/blog/ricardo-setti/tag/fhc/

The influence on the organization of Brazilian families

This cultural diversity has had a significant impact on Brazilian family organization, which can be distinguished in modern times into two different models.
The first group is based on the African roots (the African slaves who were present for a long time from 1500 to 1850). They all came from various African cultural groups with diverse systems such as matriarchal, patriarchal, polygamous, with different religions, languages and rituals. Many families in the North-East of Brazil have their family systems shaped by their slave background and are still part of the low-income class. The most shocking aspect is that this class has severed their family bonds, because during the slavery period they were sold from their "owners" and the family members were separated.


The second model is a traditional one based on a patriarchal system and shaped by Iberian people alongside those of African origin. In 1889, the Republic launched a restructuration of the family system. A new family system was built for the white families with European Catholic backgrounds, where social control and clear morals were predetermined. During the 19th century the government tried to attract white immigrants from Europe including Spain, Italy, Germany and in particular Northern European countries like Finland, in order to prosper the country economically. The religious influence is clearly evident as well as Brazil today in the largest Catholic country in the world. Brazil wanted its independence from Portugal in 1882, however that did not mean that the minority European elite would stop dominating the Brazilian political system. Rather it took a much longer time, after World War II, for Brazil to follow a pattern of assimilation. The 2nd and 3rd generation settled and became economically stronger which allowed for a real Brazilian identity to take shape and a common language to be established.

Nowadays Brazil shares a national culture, "making Brazil a trues case of unity in diversity"[http://www.wwu.edu/culture/DennenTorres.htm]. Whether it's the language, the religion or the law constitution, Brazil, the 5th largest country in the world by geography and its people insist that they are unique, self-contained "race" separate of the rest of Latin America.

Social classes: The A-B-C-D-E system

The population in Brazil general is divided into social classes who were already established in the early 50's during the economic boom. Marketers segmented the 190 million people living in Brazil, because the gap between poor and rich was and still is incredibly big and reveals different levels of social status. The social class is exclusively defined on the income and is categorized in a A-B-C-D-E system.

The following table illustrates the differences between these classes on an educational level, the occupation and the income.


Classes A + B
Class C
Class D
Class E
Educational Level
•  Usually completed higher education
•  The younger generations of these classes tend to be fluent in several languages
•  Finished at high school
•  Some completed higher education or at least have a technical level degree
•  NO high school degree
•  Have not finished elementary school, or illiterate people
Occupation
•  A

mostly
bankers, investors, business owners, major landowners and people with extraordinary skills for the industry they operate in

•  B

D
irectors and managers, politicians, judges, justices, prosecutors, well graduated professors, doctors, well qualified engineers lawyers, etc.
•  Provide services directly to the wealthier groups, such as teachers, managers, mechanics, electricians, nurses, etc.
•  Provide services to Class C, such as housemaids, bartenders, bricklayers, people who work for the civil construction companies, small stores sellers, low-paid drivers, etc.
•  Earn minimum salaries, such as cleaners, street sweepers, and also by unemployed people.
Monthly income
A1 > $3.197

A2 = $1.948 - 3.197

B1 = $ 1.171 - 1.948

B2 = $ 704 - 1.171

C = $ 238 - 704










D = $ 108 - 238
E < $ 108
http://thebrazilbusiness.com/article/social-classes-in-brazil
http://emerging-markets-research.hktdc.com/business-news/vp-article/en/1/1X07G7VK.htm

According to our Brazilian Specialist the incomes in Sao Paolo are way higher, especially for class A, B and C. Due to the fact that their is no statistics available, we estimate a minimum income of $870 for class B (thus the maximum income for C) and a maximum of 2900$ (thus the minimum income of class ).

Concerning the economic wealth distribution, there is no distinction into the five-fold regional division . There is a division between the wealthy south and the poor north, often referred to as the "two Brazils". Brazilians identify themselves particularly strongly to their place of birth, the divergence between regional and urban territory is also crucial, because the urban people consider themselves as "sophisticated" like the citizens of Rio de Janeiro and Sao Paulo who are known for their derogatory talk about the poorer classes referring to them "uneducated hicks". [http://www.everyculture.com/Bo-Co/Brazil.html]

Brazil is in a whirl of change, in the last decade 40 million Brazilian pushed out of the poverty line and around half of the population is part of the so called "middle class" which is the class C. The 94.9 million middle class Brazilians represent just over half of the population at 50.5%. They hold significant power in elections and as a result draw larger political coverage as their votes theoretically decide election campaigns. Economically they are also influential with their purchasing power larger than that of the classes A and B put together. They predominantly boost consumption and as a result are beginning to demand more rights and awareness as consumers and as citizens from the politicians and government. It's important to realize is that there are very little similarities and comparisons that can be made between the European middle class and the Brazilian middle class. Brazil's middle class are just starting to growth and are often still suffering from their financial circumstances. Compared to the D and E classes, only the C-Class (remembering that monthly income is between $US 238 - 704), can really live with their income and can also afford household additions like televisions, a dishwasher or a phone.

Sources:
[http://thebrazilbusiness.com/article/social-classes-in-brazil
[http://www.wwu.edu/culture/DennenTorres.htm]
http://www.everyculture.com/Bo-Co/Brazil.html http://thebrazilbusiness.com/article/social-classes-in-brazil http://emerging-markets-research.hktdc.com/business-news/vp-article/en/1/1X07G7VK.htm

Pictures: http://i.imgur.com/rhX5M.jpg?2646
http://www.american.com/archive/2012/february/how-taxing-the-rich-harms-the-middle-class/FeaturedImage

Corruption in Brazil

“What we have before us (…) is a serious case of violation of human rights and civil liberties; a case of invasion and capture of confidential secret information pertaining to business activities; and above all, a case of disrespect to national sovereignty, the national sovereignty of my country,” told Dilma Rousseff, current President of Brazil, to the General Assembly during her speech at the U.N. because she was shocked by the NSA’s surveillance programs.



According to Rousseff sovereignty and transparency are highly important aspects in a democracy, more precisely also in her country, Brazil. But is the in her speech pronounced transparency really hold in Brazil? Some current important events in Brazil are indicators for a dubious compliance with political transparency and in general the usage of budgets, which creates serious doubts, especially for the citizens.



As a consequence, in july 2013 for approximatively two weeks, more than a million Brazilians took the streets to protest against the important political corruption, the economic injustice, the poor health care, inadequate schools, bad public transports and infrastructure and the billions of dollar blown on sports (for a video of students digging for corruption watch this video by the NY Times. One of he founders of the Free Fare Movement, an organization which fights against the public transports and helped to start the protests, even said „it’s like the taking of the Bastille“. The crowds shouted „Brazil, wake up, any good teacher is worth more than Neymar!“ (Neymar da Silva Santos is a Brazilian football star earning $90 million for playing for Barcelona). Furthermore, Brazil is spending 13.3$ to host the FIFA world cup this year and 18$ billion for the summer olympics in 2016 even if there are other massive problems (see the most important problems in the box below) that seem more important than a sports event. A demonstrator says: “They don’t invest in education, they don’t invest in infrastructure, and they keep putting makeup on the city to show to the world that we can host the World Cup and Olympics,”.

Source: Marty Kaplan, Let’s Be Brazil, 06/24/2013, huffingtonpost.com


Even if the demonstrations took place in a lot of cities in Brazil and the amount of demonstrators was considerable, the demands were diffuse, not clear, left the government confounded how to satisfy them. Besides, the fact that the police used pepper spray and tear gas to stop demonstrators and the demonstrators set fire in buildings and vehicles, the fact that there were hundreds of injured and some cases of death show the violent and peace-less attitudes of the parties and the from the government unwanted expression of the citizens that the money is spend for the wrong field.

An example for concrete political corruption and the weak sanctions for such a crime are Luiz Lula da Silva and other leaders of the ruling Worker’s Party who created a system to corrupt allies in return for congressional support. As a consequence they were arrested after the authorization of the supreme court-president on the 15th of November 2013 which was unexpected because impunity for politicians was the norm for a long time in Brazil. To be precise, 12 politicians were arrested because of bribery, money-laundering, misuse of public funds and conspiracy but all of them successfully appealed for retrials.
The most occurrent problem is that the sanctions for political corruption are activated very slowly. Donadon, a centrist congressman convicted in 2010 of stealing millions in public funds in the 1990s only went to jail in 2013.

Now the question is if this current situation will change with the economic growth and how investors and international companies handle this political in-transparency.



Camille J.

Sources:
http://abcnews.go.com/blogs/politics/2013/09/brazils-rousseff-trashes-us-over-nsa-spying/
http://www.huffingtonpost.com/marty-kaplan/lets-be-brazil_b_3486614.html
http://www.economist.com/news/americas/21590560-landmark-justice-jailed-last
http://www.nytimes.com/2013/06/21/world/americas/brazil-protests.html?pagewanted=all&_r=0